Insights
Writing on Answer Engine Optimization — what the engines actually read, how they choose the names they repeat, and what that changes about the way a business markets itself.
PSG asked ChatGPT to research the question and compiled 100 New York City surgeons with documented rhinoplasty links. It is a directory to start from, not a ranking.
6 minAs AI systems replace some lists of links with direct answers, publishers are testing new ways to control, measure and charge for machine access to their work.
6 minAs Google blocks more automated access to its results, the software businesses use to track search rankings and visibility inside AI answers is starting to lose sight of what is there.
6 minIn one week, investors, Google, OpenAI, publishers and courts showed how quickly the business of being found online is changing.
8 minA $180 million Series D at a $1.8 billion valuation, seven months after the last round. What Profound actually does, why Sequoia and Kleiner Perkins paid that price, and why the same engines answering a Fortune 500’s questions are answering “best dry cleaner near Gramercy” the same way.
6 minYes for most owners — but the ones who get burned almost always bought the platform before defining the problem. What it actually costs, the three questions that cut through a vendor pitch, and where the return shows up first.
7 minZero-click search hit 68% of U.S. Google searches in early 2026 — and the SEO services market grew anyway. Both facts are true. What the data actually shows, and why SEO is being repriced into the foundation layer rather than killed off.
6 minAnswer Engine Optimization is moving from a standalone tactic to the framework that organizes content, PR, SEO, and thought leadership. What it is, how it relates to SEO, and why it increasingly sits underneath everything else.
8 min