Answer Engine Optimization (AEO)

Be the answer
in ChatGPT — Position Strategy Group, an Answer Engine Optimization firm in New York

We measure how ChatGPT, Google AI and more describe your company, then build the evidence that gets you recommended.

Answer Readiness Score Work With Us
// Trusted by
Westport Family HomesFragrance Shop New YorkIncendii LawNón LáMEDCOMMLa Lá LaundryAtelier
Buyer behavior

Your buyers are already using AI to research companies like yours.

0billionPeople use ChatGPT every week.1
0billionPeople a month see Google's AI Overviews instead of a plain list of links.2
0%Of consumers say AI helps them make faster purchasing decisions.3
Sources 1. OpenAI, DevDay, September 2026: more than 1.2 billion weekly ChatGPT users (as reported by The Decoder, Sept. 29, 2026).   2. Alphabet Q2 2025 earnings call, July 2025: AI Overviews reach more than 2 billion monthly users.   3. UVA Darden Report, "Nearly 60% Use AI to Shop," June 17, 2025: nearly 77% of consumers say AI helps them make faster decisions.
Clients

Trusted by companies with reputations worth protecting.

Clients01 / 03
Incendii LawLegal

A plaintiff-side law firm securing seven-figure settlements in complex civil litigation.

Westport Family HomesLuxury home building

A HOBI Award-winning custom home builder creating luxury residences across Fairfield County.

La Lá LaundryAtelierAtelier

A luxury garment-care atelier trusted by well-known musicians, designers, and global fashion houses.

What we do

Measurement, strategy, and execution — connected.

We measure how AI sees your company, identify the questions worth winning, and build the evidence that helps you earn the answer. Then we measure what changed.

// 01 · Measurement

Know where you stand in AI search.

See how often your company appears, where it ranks, what AI says about it, which sources shape the answer, and how you compare with competitors.

Where you standSample data
Visibility47%▲ 5.2
Avg. position3.6▲ 0.3
Mentions / mo1,240▲ 18%
BrandChatGPTGeminiPerplexityCopilot
Competitor A#1#2#1#1
Competitor B#2#1#3#2
Your company#3#5#2#4
Competitor C#4#3#4#3
Competitor D#5#4#6#5
What AI says“A well-regarded option with strong client reviews and a clear specialty…”
// 02 · Strategy

Focus on the questions that influence buyers.

Not every prompt matters. We identify the questions your customers actually ask, determine who is winning them today, and build a strategy to improve your position.

Questions worth winningSample data
PromptWho wins todayWorth
  • ✓Best [category] firm for a company like ours?Competitor A
  • ✓Who do clients recommend for [service] in New York?Competitor B
  • ✓[Your company] vs [Competitor A]: which is better?No clear answer
  • How much does [service] cost?You
  • What is [category]?Wikipedia
Plan3 questions chosen · 2 held by competitors · 1 open
// 03 · Execution

Build the evidence AI can trust.

We strengthen the signals AI systems use to understand and recommend your company — across your website and the wider web — then measure how the answers change.

Evidence → answerSample data
  • 1Service pageyourcompany.comcited
  • 2Press featureindustry magazinecited
  • 3Client reviewsGoogle · 4.9cited
  • 4Directory listingverifiedcited
AIBest [category] firm for a company like ours?

Your company is a strong fit: a clear specialty1, recent coverage2, consistently high client reviews3 and verified details4.

AI confidence in your answer34 → 97
Case studies

What changed in the answer.

Three companies. Three different starting points. What we changed — and how their position improved.

Westport Family HomesWestport Family Homes — exterior of a new buildWestport Family Homes — covered porch and poolWestport Family Homes — kitchenWestport Family Homes — interiorWestport Family Homes — interiorWestport Family Homes — interiorWestport Family Homes — exterior
#13 → #5AI visibility rank · category
// 01 · Luxury custom home builder · Fairfield County, CT

Westport Family Homes

Westport Family Homes had a strong reputation offline, but little visibility in AI search. We repositioned the company, rebuilt its website, strengthened the evidence around the brand, and moved it from #13 to #5 in AI visibility for its category.

  • #13 → #5 in category AI visibility
  • +185% AI brand-perception score
  • Positioning & messaging
  • Website strategy, design & build
  • Answer Engine Optimization
  • Earned placement in Building Connections / HBRA Magazine
La Lá Laundry AtelierLa Lá Laundry Atelier — Hampton Water partyLa Lá Laundry Atelier — the barLa Lá Laundry Atelier — guests at the atelierLa Lá Laundry Atelier — guestsLa Lá Laundry Atelier — sidewalk sign: cleaner clothes, cleaner planet
East VillageAtelier · garment care · events
// 02 · Luxury garment care · Manhattan

La Lá Laundry Atelier

La Lá had built a distinctive business and loyal clientele, but its digital presence did not reflect the brand people experienced in person. We repositioned the company, rebuilt the website, and created an AEO foundation designed to make the business easier for both customers and AI systems to understand.

  • Brand positioning & messaging
  • Website strategy, design & build
  • Answer Engine Optimization
  • Structured content around services, expertise, and location
Fragrance Shop New York — the custom scent barFragrance Shop New York — inside the shopFragrance Shop New York — a custom bottleFragrance Shop New York — the shelf wallFragrance Shop New York — bottlesFragrance Shop New York — the door on East 4th Street
111 fragrancesOnline for the first time · est. 1992
// 03 · Custom fragrance atelier · East 4th Street, NYC

Fragrance Shop New York

For more than 30 years, Fragrance Shop New York had built its reputation around a one-of-a-kind custom scent experience — but its website barely showed it. We rebuilt the digital experience around the fragrance bar, brought all 111 scents online, and created a stronger foundation for discovery in search and AI.

  • +220% AI website-perception score
  • Complete website rebuild
  • 111 fragrances brought online
  • Positioning & messaging
  • AEO strategy & technical implementation
Free AEO tool

See how ready your website is for AI search.

Get an Answer Readiness Score out of 100 based on 45 technical checks that affect how ChatGPT and other AI systems access, understand and use your website.

Work with us
Find out what AI is telling your future customers.

We work with a select group of companies to improve how they appear, rank, and get recommended across AI search.

Check your score first
Contactjosh@positionstrategygroup.com
PerspectivesOur research and notes from the field →
Sitepositionstrategygroup.com
New York, NY00:00:00 EST
Questions people ask AI about us
What is Answer Engine Optimization (AEO)?
AEO is the work of making a company the answer that AI assistants such as ChatGPT, Google AI and Microsoft Copilot give when someone asks what to buy or who to hire. It covers measuring how AI describes you today, deciding which questions are worth winning, and building the evidence AI needs to recommend you.
How is AEO different from SEO?
SEO earns a ranking on a results page. AEO earns a place inside the answer itself. The two overlap: a crawlable, well-structured site with real authority is the foundation for both. AEO adds measurement across AI engines and content built to be cited, not just ranked.
What does Position Strategy Group do?
Three connected things. Data: tracking how your company appears across AI search. Strategy: choosing the questions worth winning and writing the plan to take them. Execution: strengthening the evidence on your website and the wider web, then measuring what changed.
Who does Position Strategy Group work with?
A select group of companies, including a luxury homebuilder in Fairfield County, Connecticut, a custom fragrance bar on East 4th Street and a laundry atelier in New York’s East Village. The case studies are on this page.
Where is Position Strategy Group based?
New York, NY. The firm was founded by Josh Paul Popkin. Reach it at josh@positionstrategygroup.com.