Methodology
From understanding your business to measuring what improved.
Our process covers the whole path to new business, from who you want to attract to what the work produces.
Start with the business.
Learn the client's business, best customers, economics, competitive landscape, and current sources of qualified inquiries.
What we learn first
Choose where to compete.
Determine the positioning, channels, and opportunities most likely to attract valuable prospective clients.
Plan 3 questions chosen · 2 held by competitors · 1 open
Coordinate the work.
Coordinate websites, search, public relations, content, authority building, and other agreed-upon marketing activities.
- 1Service pageyourcompany.comcited
- 2Press featureindustry magazinecited
- 3Client reviewsGoogle · 4.9cited
- 4Directory listingverifiedcited
AI · Best [category] firm for a company like ours?
Your company is a strong fit: a clear specialty1, recent coverage2, consistently high client reviews3 and verified details4.
Measure it. Then improve it.
Track visibility, inquiries, lead quality, and where possible, conversion into clients. Use those insights to refine the approach.
This AI search dashboard shows one thing we measure. It is not the whole methodology.
| Brand | ChatGPT | Gemini | Perplexity | Copilot |
|---|---|---|---|---|
| Competitor A | #1 | #2 | #1 | #1 |
| Competitor B | #2 | #1 | #3 | #2 |
| Your company | #3 | #5 | #2 | #4 |
| Competitor C | #4 | #3 | #4 | #3 |
| Competitor D | #5 | #4 | #6 | #5 |
What AI says “A well-regarded option with strong client reviews and a clear specialty…”
One coordinated system. Built to keep improving.
Position combines human strategic judgment with technology. We are developing AI agents to help coordinate the research, planning, execution, and measurement involved in client acquisition, with the aim of making that work more coordinated, measurable, and efficient. This work is still in development, and people make the strategic decisions.
Questions people ask AI about us.
What does Position Strategy Group do?
Position helps founder-led companies attract more qualified leads and turn more of those opportunities into clients. We combine positioning, public relations, search, content, websites, and measurement into one coordinated approach.
Do you guarantee results?
No. We do not guarantee rankings, media placements, leads, clients, or revenue. We measure what the work produces and use that to improve the approach.
What is Answer Engine Optimization (AEO)?
AEO is the work of making a company the answer that AI assistants such as ChatGPT, Google AI and Microsoft Copilot give when someone asks what to buy or who to hire. It covers measuring how AI describes you today, deciding which questions are worth winning, and building the evidence AI needs to recommend you.
How is AEO different from SEO?
SEO earns a ranking on a results page. AEO earns a place inside the answer itself. The two overlap: a crawlable, well-structured site with real authority is the foundation for both. AEO adds measurement across AI engines and content built to be cited, not just ranked.
Build the company you want the market to see.
Send us your website. We will look at how your company shows up today, where competitors are ahead, and which opportunities look most promising for attracting more qualified prospective clients.