# Position Strategy Group

> Answer Engine Optimization (AEO) firm in New York, founded by Josh Popkin. We help companies win in AI search through data, strategy and execution — increasing visibility, citations and preference across ChatGPT, Google AI and Microsoft Copilot.

## What we do
- Data: track how a company appears across AI search — how often it shows up, where it ranks, what sources get cited, what is said, and whether those answers drive customers.
- Strategy: pick the phrases buyers actually ask, check who wins them today, write the plan to take them.
- Execution: strengthen the evidence on the website and the wider web, then measure what changes in the answer.

## Clients named on the site
- Westport Family Homes (luxury homebuilder, Fairfield County, CT) — moved from #13 to #5 in AI visibility for their category.
- La Lá Laundry Atelier (East Village, NYC) — positioning, website, AEO.
- Fragrance Shop New York (East 4th Street, NYC) — website rebuild, 111 custom scents catalogued online.

## About
- [About Position Strategy Group](https://positionstrategygroup.com/about)

## Contact
- josh@positionstrategygroup.com
- New York, NY

## Articles
- [Publishers Are Starting to Charge the Machines That Read Them](https://positionstrategygroup.com/insights/publishers-sell-reporting-direct-to-ai/) — 2026-09-21
- [Google Is Making Search Results Harder to Measure](https://positionstrategygroup.com/insights/google-closes-side-door-search-results/) — 2026-09-20
- [Answer Engines Are Rewriting the Rules of Search](https://positionstrategygroup.com/insights/answer-engines-rewrite-rules-of-search/) — 2026-09-19
- [Profound Raised $180M. What It Means for a Business With One Location.](https://positionstrategygroup.com/insights/profound-series-d/) — 2026-09-18
- [Is AI Worth the Investment for My Franchise?](https://positionstrategygroup.com/insights/ai-worth-it-for-franchise/) — 2026-08-02
- [Is SEO Dead?](https://positionstrategygroup.com/insights/is-seo-dead/) — 2026-07-31
- [Should AEO Be the Foundation of Your Marketing Strategy?](https://positionstrategygroup.com/insights/aeo-marketing-strategy/) — 
- [How a Home Builder Became the Most-Cited Source in Its Market](https://positionstrategygroup.com/insights/homebuilder-aeo-case-study/) —