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POSITION
PLAYER 1 · NEW YORK, NY

Play to
Win — Position Strategy Group, an Answer Engine Optimization firm in New York

in ChatGPT

Position Strategy Group helps companies win in AI search through data, strategy and execution — increasing visibility, citations and preference across ChatGPT, Google AI and Microsoft Copilot.

// Stage 1: The shift

The front door to the internet is no longer just Google.

> THREE NUMBERS
  • >25%Drop in traditional search engine volume by 2026 as people move to AI chatbots and agents.1
  • >2 BILLIONPeople a month now see Google's AI Overviews instead of a plain list of links.2
  • >800 MILLIONPeople use ChatGPT every week — and increasingly, they’re asking it what to buy.3
> THE QUESTION

What does AI tell your customers about you?

When customers are considering a purchase, they’re increasingly using AI chatbots to research products, compare options and decide what to buy.

Sources 1. Gartner, "Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents," February 2024.   2. Alphabet Q2 2025 earnings call, July 2025: AI Overviews reach more than 2 billion monthly users.   3. OpenAI, DevDay keynote, October 2025: 800 million weekly ChatGPT users.
// Stage 2: What we do

AEO works best when measurement, strategy and execution are connected.

We use the data to see what matters, turn those insights into a clear plan, and execute against it — then measure what changed and keep improving.

  1. 01Data
  2. 02Strategy
  3. 03Execution
// 01 · Data

See what AI says about your company before your customers do.

We track how your company appears across AI search — how often you show up, where you rank, what sources get cited, what’s being said, and whether those answers drive customers to you.

VISIBILITY · CITATIONS● LIVE// sample data
VISIBILITYCITATIONS JANAPRJULOCT
Visibility0%▲
Avg. position#0
Citations / mo0▲
// 02 · Strategy

Turn AI visibility into a strategy for growth.

Not every question matters. We pick the phrases your buyers actually ask, check who wins them today, and write the plan to take them.

SOURCE MAPTARGET LOCKED// what the answer is built from
THE ANSWER FIRST-PARTY CONTENT THIRD-PARTY COVERAGE CUSTOMER REVIEWS COMPETITOR TRACKING PROMPT TRACKING
// 03 · Execution

Build the evidence AI needs to choose you.

AI recommends companies based on the evidence it can find and trust. We strengthen that evidence across your website and the wider web — then measure what changes in the answer.

EVIDENCELEVEL UP// sample data
  • Website pages0
  • Press & coverage0
  • Customer reviews0
  • Directories & listings0
  • Citations in answers0
AI confidence in your answer34 → 0 +63
// Stage 4: Brands we help win in AI search
01/03
Westport Family HomesWestport Family Homes — exterior of a new buildWestport Family Homes — covered porch and poolWestport Family Homes — kitchenWestport Family Homes — interiorWestport Family Homes — interiorWestport Family Homes — interiorWestport Family Homes — exterior
#13 → #5RANK IN AI VISIBILITY · THEIR CATEGORY
// 01 · Luxury real estate builder · Fairfield County, CT

Westport Family Homes

A luxury homebuilder that was invisible to AI. We rebuilt the position, the site and the evidence behind it, and moved them from #13 to #5 in AI visibility for their category.

  • #13 → #5 in AI visibility for their category
  • +185% brand perception score, AI website assessment
  • Positioning & messaging
  • Website rebuild, creative & technical
  • Answer Engine Optimization
  • Placement: Building Connections, HBRA magazine
La Lá Laundry AtelierLa Lá Laundry Atelier — Hampton Water partyLa Lá Laundry Atelier — the barLa Lá Laundry Atelier — guests at the atelierLa Lá Laundry Atelier — guestsLa Lá Laundry Atelier — sidewalk sign: cleaner clothes, cleaner planet
EAST VILLAGEATELIER · LAUNDRY · EVENTS
// 02 · Laundry, dry cleaning & alterations · Manhattan

La Lá Laundry Atelier

One of Manhattan’s best-known laundry, dry cleaning and alterations companies. We partnered with the owners to reposition the brand, redesign the website and implement an Answer Engine Optimization (AEO) strategy built to increase visibility across AI search.

  • Positioning & messaging
  • Website design & build
  • Answer Engine Optimization
111CUSTOM SCENTS ONLINE · EST. 1992
// 03 · Custom fragrance bar · East 4th Street, NYC

Fragrance Shop New York

A thirty-year-old custom perfume shop with a one-page Wix site. We rebuilt it around the thing people come for, the bar where you make your own scent, and put all 111 fragrances online for the first time.

  • +220% brand perception, old site vs. new, AI website assessment
  • Website rebuild, technical & creative
  • AEO strategy & execution
// Trusted by
Westport Family HomesFragrance Shop New YorkIncendii LawNón LáMEDCOMMLa Lá LaundryAtelier
// Bonus stage

Ask Jacky.

Jacky reads your website the way ChatGPT reads it and scores it out of 100. Put in your address and your email. The score lands in your inbox in about a minute.

// Final stage
Find out what AI is telling your future customers.

Tell us what you’re working on.
We work closely with a select group of companies to turn AI visibility into measurable growth. Tell us what you’re trying to achieve, and we’ll show you where we can help.

Contact
josh@positionstrategygroup.com
Perspectives
Our research and notes from the field →
Site
positionstrategygroup.com
New York, NY
// 00:00:00 EST
Questions people ask AI about us
What is Answer Engine Optimization (AEO)?
AEO is the work of making a company the answer that AI assistants such as ChatGPT, Google AI and Microsoft Copilot give when someone asks what to buy or who to hire. It covers measuring how AI describes you today, deciding which questions are worth winning, and building the evidence AI needs to recommend you.
How is AEO different from SEO?
SEO earns a ranking on a results page. AEO earns a place inside the answer itself. The two overlap: a crawlable, well-structured site with real authority is the foundation for both. AEO adds measurement across AI engines and content built to be cited, not just ranked.
What does Position Strategy Group do?
Three connected things. Data: tracking how your company appears across AI search. Strategy: choosing the questions worth winning and writing the plan to take them. Execution: strengthening the evidence on your website and the wider web, then measuring what changed.
Who does Position Strategy Group work with?
A select group of companies, including a luxury homebuilder in Fairfield County, Connecticut, a custom fragrance bar on East 4th Street and a laundry atelier in New York’s East Village. The case studies are on this page.
Where is Position Strategy Group based?
New York, NY. The firm was founded by Josh Paul Popkin. Reach it at josh@positionstrategygroup.com.
© 2026 Position Strategy Group, LLC