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How AI decides who to recommend.

Writing on Answer Engine Optimization — what the engines actually read, how they choose the names they repeat, and what that changes about the way a business markets itself.

· 8 min read

Should AEO Be the Foundation of Your Marketing Strategy?

Answer Engine Optimization is moving from a standalone tactic to the framework that organizes content, PR, SEO, and thought leadership. What it is, how it relates to SEO, and why it increasingly sits underneath everything else.

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Diagram showing Answer Engine Optimization at the centre of content, PR, podcasts, video, social media, SEO and case studies.